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The sinking of Evinrude, a legendary Wisconsin brand in outboard motors, shocked even dealerships
The sinking of Evinrude, an icon in the outboard engine business born in Wisconsin more than a century ago, has left dealerships and boaters saddened, upset and perplexed. In late May ...
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The end of a boating era? Evinrude outboard motors will no longer be manufactured
One of the world's leaders in outboard motor manufacturing will no longer exist. Evinrude motors parent company, Bombardier Recreational Products (BRP), announced last week that it would ...
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A Behind-the-Scenes Look at BRP’s Cutting-Edge Operation
Bombardier acquired the Evinrude and Johnson outboard brands in 2001 and spun off its recreational brands in 2003, forming Bombardier Recreational Products, or BRP. Today BRP is a $10 billion company ...
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